After All of the excitement about media advertising that is mobile at Mobile World Congress, running and obtaining up your media campaigns is a procedure that is straightforward and simple.
A media Campaign entails 5 important measures and the participation of various stakeholders.The dining table and outline below, obtained from our brand new rich media white paper, summarizes the procedure:
Short : The procedure begins with the agency receiving a brief. At this phase, the most important objective of the agency is to understand the client’s marketing goals and the short. A short concerning media is that a strategy to drive the product consciousness of a brand through a interval surrounding a product launching. Research is required to evaluate the media characteristics for fulfilling with the customer’s objective, like insights into consumer behavior.
After the approval of this short, the customer services of the agency Team and all the director and creative staff will collaborate to Storyboard or deliver ideas so as to fit with the needs of The short. This entails building theory or a creative thought around the Customer’s objective. Research can be taken under account. The Comfort of media becomes evident in this stage As a method of attaining the attributes can be regarded of media Short’s objective.